Make the next message useful.
I work in retention and lifecycle marketing. That means thinking about what happens after someone signs up, not just how they get there.
What I work on
Retention & lifecycle
Helping people find value, build a habit and have a reason to return.
Email, push & in-app
Choosing the right moment and channel, and knowing when another message won’t help.
Automation & experimentation
Building journeys that respond to behaviour and testing whether they make a difference.
Deliverability & data
Getting messages to the inbox and using evidence to decide what to do next.
Problems I like solving
- Where people get stuck between signing up and finding value.
- Journeys that keep sending even when the context has changed.
- Tests that generate activity but don’t answer a useful question.
- Good messages that never reach the inbox.
- Manual work that could become a dependable automation.
Case studies
No public case studies yet. Only work that can be shared properly will appear here.